Member Event: Pricing Your Product or Service: Where Do I Start?

Tuesday, November 3, 2026 (10:00 AM - 11:30 AM) (PST)

Description

Learn your true costs, break-even point, and pricing strategy to set profitable prices and build a sustainable business. 


Join us for a practical, foundational workshop designed to help business owners understand the true cost of delivering their product or service and determine the minimum price needed to avoid losing money. In this session, participants will break down business expenses, calculate the true cost per product or service, and establish baseline pricing that supports business sustainability. This workshop provides clear, actionable guidance to help business owners price confidently while building a financially sustainable business foundation. 


ATTENDEES WILL:

  • Understand how to identify and categorize all business costs 
  • Learn to calculate the true cost per product or service 
  • Determine the pricing needed to achieve healthy profit margins


TOPICS COVERED

  • Understanding fixed, variable, and hidden business costs 
  • Calculating cost per product or service step-by-step 
  • Understanding and setting profit margins 
  • Common pricing mistakes and how to avoid them 
  • Conducting a break-even analysis


THIS WORKSHOP IS PRESENTED IN PARTNERSHIP WITH: San Diego Regional Chamber

Virtual
Event Contact
Cheryl Brown
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Tuesday, November 3, 2026 (10:00 AM - 11:30 AM) (PST)
10:00AM - 11:30AM
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